Adopt
Don’t SHOP.
This campaign takes a humorous approach to a tough ad to pitch: animal adoption. Tree of Life Animal Sanctuary sought to differentiate themselves by showing the perks and quirks of all of their ready–to–adopt animals. These up-close shots with punchy, sarcastic body copy were the perfect match for these all these precious pups with personality.
“Hey Alexa…
open Smart Rutherford.”
This campaign takes a straight-forward approach to making municipal information easily accessible to ALL citizens. In hopes of creating more government transparency, Rob Mitchell designed Smart Rutherford, a voice–activated program to access local municipal and community information.
I was chosen to select and build a team and lead this campaign. This is by far the biggest, most in–depth project I have ever done, including; an entire creative and marketing strategy breakdown, SWOT & PEST analysis's, as well as all original printed and digital materials. It’s an amazing experience to get to lead a project for a cause you really believe in.
SMART GOVERNMENT. SMART COMMUNITY. SMART RUTHERFORD.
Entire strategy book linked
